What does LUAMAYA stand for?
LUAMAYA - Schmuckkollektiv GmbH is an omnichannel retailer with headquarters in Mainz.
Founded in 2016, the start-up has developed into a successful omnichannel company with more than 150 employees and over 10 stores across Germany. As a young brand, we lovingly create varied pieces of jewelry that range from discreet basic all-rounders to chunky statement pieces.
Our team always follows the mission: we guarantee that there is something for everyone! But enough chatter: let's just ask the people who care for Luamaya what they associate with our brand.

Hannah, photographer
“As a photographer for Luamaya, I have already photographed our jewelry on a wide variety of people and am always amazed at how our jewelry makes them all shine in their own way. I am enthusiastic about every new shoot and love meeting new people and seeing how they bring our pieces to life in front of the camera. For me, Luamaya stands for self-confidence, versatility and joie de vivre. There is something for absolutely everyone and you can see how much passion and attention to detail goes into it.

Emre, videographer
"Luamaya offers me the opportunity to develop and expand not only in my passion as a videographer, but also as a person. With every shoot I meet new personalities and am inspired by them and the collaboration. I especially enjoy presenting the jewelry aesthetically and in moving form and
to make it more tangible for our customers. Each new collection is varied and challenges me in my work and my personal ambition to constantly improve."
